FaintFloral is where to go if you want your bridal centrepieces to look like they were randomly plucked from a magical nearby forest and dropped at the tables by a whimsical wedding fairy. After a floral design course at university piqued her interest, founder Bailey Richards spent a year working in a local studio before launching her brand in January 2017. She sources her blooms from local wholesalers, and also forages around the city for accents. “I’ve been finding amazing textures in dried greens in the winter months,” she says. “My approach involves taking something that would be ordinary by itself, and transforming it into something completely different.”
A peek at her Instagram shows unusual variations from the standard rose-hydrangea-peony arrangements most couples tend to opt for. There are giant clouds of baby’s breath and eucalyptus, exotic-looking bouquets filled with all sorts of puzzling flowers, and boutonnieres that your rugged hubby might actually want to wear. She loves to create sleek looks, and her signature style is simple: “I like to incorporate dominant lines and usually one or two varieties of flowers,” she says. These days, she also appreciates a strong statement orchid, and creates large-scale installations for couples, like this lush green altar that’s basically like getting married in the middle of nature.