Move over millennial pink, melodramatic mauve is poised to become the wedding world's most popular pastel hue. We've seen this light, whispy purple trending in everything from clothing to home decor, and we're watching it take the bridal world by storm. Singer Lorde is credited with helping the hue take flight when she wore a ruffled mauve dress to the 2017 MTV Video Music Awards (the word "melodramatic" was added as a nod to her album, Melodrama). This colour is slightly moody yet still romantic, a refreshing departure from the blush shades many brides favour. Here are some creative ways to incorporate melodramatic mauve into your wedding day.
Off-figure photography by Arash Moallemi. Off-figure styling by Rodney Smith, Plutino Group. First published in the Spring/Summer 2019 issue of Weddingbells.
Wedding Stationery A melodramatic mauve guest book and bridesmaid proposal card are two ways to incorporate the colour into your theme.Lov Organic and Kusmi Tea tea, $17, ca-en.kusmitea.com.
Tea Favours Place a box or packet of tea at each place setting as a sweet favour for guests.The Social Pops lollipop favours, instagram.com/thesocialpops.
Lollipops These gorgeous melodramatic purple lollipops are the perfect addition to your sweet table.Plate Occasions Diamond-cut goblet, plateoccasions.com.
Purple Goblets Spice up your tablescape with melodramatic mauve goblets that are guaranteed to add a pretty accent to any theme.Tayne & Ashley hexagn acrylic place cards, tayneandashley.com.
Acrylic Place Cards Swap regular paper place cards for hexagonal acrylic tiles painted melodramatic mauve and accented with modern lettering.Weddingstar Bold Love personalized cocktail napkins, $30 for 100, weddingstar.ca.
Napkins Melodramatic mauve napkins look even better when they're personalized with your names and wedding date.Finespun Cakes wedding cake, finespuncakes.com.
Wedding Cake This cake puts the "dramatic" in melodramatic mauve. Sculptural and show-stopping, wafer paper is hand-painted mauve and placed on each tier in a fashion that truly feels haute couture.
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