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Fashion & Beauty

Pronovias Launches A New Line of Sustainable Wedding Dresses

  |  By Alison McGill

All photography courtesy of Pronovias Group.

#WeDoEco is the new sustainable wedding collection from Pronovias. The lineup is comprised of 15 dresses which the company shares is sustainable in every way—fabrics, zippers, beading and hangers—which are deemed 360 degrees eco, as well as an additional 24 gowns that are eco-friendly meaning the majority of materials and components are eco-certified.

Alessandra Rinaudo, chief executive officer of Pronovias Group (Atelier Pronovias, Nicole, House of St. Patrick and White One are all part of the Pronovias family) says the #WeDoEco collection has an environmentally friendly wedding style for every bride. “We want to ensure that brides looking for a sustainable option for their wedding are able to find their dream dress without having to compromise, by offering them all the glamour, style and elegance of dresses from the Pronovias Group. Our team has worked with sustainability experts for more than a year to develop these collections.”

Rinaudo also shares that Pronovias Group is committed to the use of materials that are eco-certified like embroidery and beading made from 100 percent recycled glass and zippers produced from recycled PET bottles. They have also implemented sustainable packaging for the #WeDoEco designs—hangers are made of liquid wood, labels are crafted from 100 percent recycled fabrics, hang tags are made from 100 percent recycled paper and dresses are packaged to take home in organic cotton garment bags.

See more information and the full Pronovias #WeDoEco collection here.

This article was originally published on Sep 28, 2020

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