Since it launched in 2015, Mejuri has been crafting the kind of high-end jewellery that modern millennial women love to buy for themselves—and that girlfriends instantly gush over. It wasn’t by accident: “I wanted women to shop for jewellery the way they shop for their shoes and bags,” says co-founder Noura Sakkijha, a former engineer, consultant and the third generation of her family to work in fine jewellery. Together with her creative director, Parisian art director Justine Lancon, they’ve developed a design-led, ethically sourced, direct-to-consumer brand (with nearly 300,000 Instagram followers to boot) that really just gets what women want to wear on their bodies, from zodiac-themed signet rings to barely there bangles and perfectly layered ear parties.
And now—hallelujah!—they’ve launched an engagement line. It’s the answer for every bride who’s ever cringed at cookie-cutter rocks and wanted something special that would still blend in with her everyday looks. “It’s an extension of our personal style,” says Noura. “We wanted something that represents the marital partnership, but isn’t about the price or what the stone size signifies.” The pair kept the materials (14k gold, ethically sourced gemstones and diamonds) and craftsmanship (handmade by expert artisans) traditional, and used unusual designs to make the rings stand out. A couple of our favourites include an asymmetrical cluster of 11 diamonds and an oval peach morganite stone wrapped in a semi-halo. Best of all, there’s no way your hubby-to-be will have to fork over three-months’ salary: the rings range in price from $195 to $2,500. The brand also just opened a stunning showroom in Toronto so you can try stacking all the styles in person to see what feels right.
906 Dundas St. W., mejuri.com
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