Important Wedding Fragrance Tips From A Perfume Designer

Here at Weddingbells, we know just how important it is to find the perfect perfume for your special day. Although often overlooked, picking the ideal scent is just as crucial as selecting your shoes or accessories. The nose remembers--and spritizing that special scent will bring back memories of your wedding day, whether you choose to wear it over and over again or save it for special occasions.

We chatted with the model-turned-fragrance designer Ruby Brown (who once modelled for Weddingbells!), who collaborated with Simons to create the department store's first perfume line, Eau Contemporaine. She's also worked with countless brides to create custom wedding-day fragrances. Brown filled us in on how to go about finding a signature wedding scent and why it's important.

Why is having a wedding day scent necessary? "Scent is such an intimate sense, and it creates memories of your big day. Every time you spray the scent it'll bring you back to that day."

Do you have any advice for brides when it comes to picking a wedding day fragrance? "You definitely need to try it out prior to the big day and you have to feel confident in everything that you pick out. Try to go with something in the same scent family as the perfume you normally wear if you're picking a special fragrance. If you usually wear citrus scents, stick with citrus. If you wear floral scents, choose a floral perfume."

Where are the most important places to spray your perfume to ensure it lasts all day? "Generally, your pulse points: Behind your ears, behind your knees, in the inner part of your elbow. If you have sensitive skin, you can always spray it on your clothes (but avoid spraying it on spandex, polyester.) I always do about four spritzes. You can even spray it in your hair!"