Elie Saab Unveils First Fragrance

If you’re in the market for an intoxicating wedding-day scent, you’re in luck—couture designer Elie Saab has created his first-ever fragrance, Le Parfum, and it is simply stunning. With notes of orange blossom, jasmine, patchouli, cedar and rose honey, this addictive scent is at once feminine and complex. Model Anja Rubik stars in the ad campaign, and she truly embodies the fragrance and the story behind it: “Tonight, the whole world is waiting for her. She is floating over the city, radiant. Wearing a sublime chiffon dress that seems to carry her. She moves forward, bathed in light, making her way through the crowd. The light fabric shines like a brilliant veil against the darkness of the city. She is living this exceptional moment with intensity.” Doesn’t that scenario sound almost like your wedding day? Everyone eagerly anticipating your arrival, as you step out of a car in your gorgeous gown…Clearly, ELIE SAAB Le Parfum is a perfect choice for your very own “exceptional moment!”

Available August 1st, exclusively at Holt Renfrew.

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