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David’s Bridal Launches The Little White Dress Boutique

  |   By Alison McGill

With the landscape of weddings changing to more intimate celebrations, the fashion vibe too has changed for some to a less formal one. David’s Bridal is tapping into this more casual, but still elegant approach to wedding day dressing with the launch of the Little White Dress Boutique. This new thoughtfully designed ready-to-wear collection features a stellar lineup of chic white dresses perfect for weddings and all the events surrounding your day—showers, bachelorette parties, a rehearsal dinner and more.

"We are seeing many brides opt for smaller, more intimate and casual weddings,” says Nancy Viall, chief merchandising officer at David's Bridal. “The intricate details and versatility of this collection are as unique as each one of our brides. We have carefully curated this Little White Dress boutique to help brides find the perfect wedding wardrobe for all event types."

Some of our favourites from The Little White Dress Boutique include retro-feeling midi-dresses, classic lace sheath gowns and an easy, an off-the shoulder jumpsuit and a breezy flutter sleeve chiffon gown that is garden wedding perfect. The collection is online now and in all David’s Bridal stores.

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