Why Chanel’s New Fragrance Is A Wedding Must

Your wedding fragrance will be one of the most memorable scents of your life; it’s one that you will have an intelligible bond with, forever linked to your day. It will become an iconic aroma in your life.

Chanel, a fashion house synonymous with iconic scents, has just launched a gorgeous new juice, Gabrielle Chanel (she was known as Coco only to her nearest and dearest), the latest addition to its fragrance hall of fame. Perfumer Olivier Polge wanted to create a perfume that embodied the most gorgeous white bouquet. The flowers selected are emblematic to the House of Chanel—ylang-ylang, orange blossom, Grasse tuberose and jasmine. The scent has a beautifully feminine depth that is a little unexpected with such a full floral bouquet.

"I put the emphasis on floral notes to find a new realm of expression," Polge explains. A hint of sandalwood gives Gabrielle its subtle sexiness—sounds absolutely wedding perfect, right?!

The packaging is almost a beautiful as the juice it houses. A simple square bottle crafted of feather-weight glass lets the warm golden hue of Gabrielle shimmer and shine. We are smitten with this fragrance not only for brides but for bridesmaids too—a bottle of Gabrielle Chanel is the perfect gift for your girls, a beautiful memory of your day.