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Fashion & Beauty

Canadian Brand Zvelle Is Giving Away Three Pairs Of Shoes To COVID-19 Impacted Brides

  |  By Alison McGill

Zvelle, the luxury Canadian footwear brand, wants to help 2020 brides in need. Company founder and Creative Director Elle AyoubZadeh has always made philanthropy a big part of her brand and company messaging. As female entrepreneur, she has always focused on supporting women and it has been an integral part of her branding since she started her company in 2015.

“At Zvelle we offer inspiration and accessories that support individual attitudes and unchartered pathways so we can move through the world in our own way,” AyoubZadeh shares. “Our mission is to modernize the way women and their stories are reflected through fashion. We do this through the products and stories we create and share. Our philosophy is #WalkHowYouWant

In light of COVID-19, AyoubZadeh recently launched a social media initiative with Zvelle aimed at honouring female healthcare heroes (winners were awarded a pair of the brand’s Stowe sandals which were named after Emily Stowe, Canada’s first female physician and founder of Toronto’s Women’s College Hospital). “I feel it’s important to give back in this time of crisis because we all have a responsibility to do what we can to leave this world a better place. It doesn't matter how small we think our contribution is. Zvelle has beautiful shoes and making them is a labour of love. If we can give share this love to bring some joy and hope into the world then we should. It's our small contribution and it is what keeps us going. Generosity is one of our core values at Zvelle and we take every opportunity we can to practice that.”

She’s now turned her attention to helping brides who have been impacted by COVID-19. Zvelle and Weddingbells have partnered to launch #WalkTheAisleHowYouWant and three women who’s weddings have been impacted by COVID-19 will be chosen and gifted one of three iconic Zvelle shoe styles: Rayna (flats or slingbacks), Noor or Tara sandals.

Tara sandal by Zvelle.

Rayna flats by Zvelle.

Noor sandal by Zvelle.

“When my husband Raymond and I were married I remember how happy our families were at our wedding,” AyoubZadeh says. “Celebrating love with your family is one of the most special things you can do. I feel for all the brides who have to postpone their public celebrations of love and I want them to know that it's only a matter of time. We want to send these brides some love, bring them some joy and feel confident.”

Zvelle founder Elle and her husband Raymond on their wedding day in Venice. See this real wedding here.

Please visit our Instagram @weddingbellsmag for more details on sharing your story to walk the aisle in your very own pair of gorgeous Zvelle shoes.


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