WHAT: Revlon Grow Luscious Plumping Mascara ($10).
WHY: We were already sold on Revlon's original Grow Luscious introduced last year, but with this just-released volumizing formula, they've made a good thing even better. The oversize tapered brush perfectly coats each and every lash—even the teeniest ones—to give them amazing definition and plumpness. One coat will give lashes a lush lift, but try layering to create a vavavoom falsies effect. This is a luxury product at very affordable price.
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