Alexandra Grecco’s signature contemporary minimalist aesthetic makes the line a favourite of chill brides looking to feel like themselves on their wedding day. In the Chicago designer’s care, even gowns covered from top to toe with appliqués and beaded embroidery somehow achieve a fuss-free, effortless air. Relaxed, comfortable elegance is key (no corsets here).
On a recent vacation, Grecco was charmed by the pastel buildings and hollyhock-lined cobblestone streets of Iles de Re, off the western coast of France, citing the island as inspiration for the collection’s palette of creamy white, warm ivory, and peachy blush. The hand-embroidered vines of 3D floral applique that climb the length of an attention-grabbing gown are doubtlessly a nod to the island’s gardens.
The designer also referenced “silhouettes and details that could be found in a 1920’s circus” in the collection. Case in point: rows of shimmering paillettes and wispy ostrich feathers give a deep-V halter gown a flapper-girl feel. They also playfully trim the asymmetric hem and sleeve cuffs of a short, dance-floor-ready open-backed sheath dress.
Versatility also plays an important role this season. A simple strapless trapeze gown in crepe can be worn on it’s own, or over a long-sleeved pearl studded bodysuit, and with or without a detachable cape train. An illusion frock coat, also studded with pearls and trimmed with standing frilled collar, works as a non-traditional topper a simple silk slip dress. Meanwhile, some dresses skip a step by having a capelet worked right into the construction, rather than needing the extra layer.